The market for gift cards is expanding globally. Gift cards have long been a convenient method to give loved ones what they truly desire. And now, even those who in the past avoided gift cards because they might feel too impersonal may be changing their minds in the previous couple of years. Gift cards are a sensible and hassle-free substitute for congested in-store shopping and the extra shipping costs associated with internet purchasing, which are at an all-time low.
Spa gift cards are a fantastic method to boost sales, bring in new clients, and keep hold of current ones. Gift cards and vouchers work well as promotional items for your spa and other services and initiatives. They support increased brand recognition, client acquisition, retention, and retail sales growth. Make the best out of your gift card sales by following these suggestions.
The following tips will help you maximize the sale of gift cards and vouchers this season. Let us have a look:
- Creative Promotion Ideas for Gift Cards
- Fun offers with Gift Cards of Your Spa
- Serve Gift Cards as Special as Other Services
- Make Convenience to Avail
- Motivate Members to Use Gift Cards & Vouchers
- Social Media Promotion
- Engage Old & New Members Both
Creative Promotion Ideas for Gift Cards
Being creative and original is more important than ever right now. What else can you produce and offer to lure and thrill consumers and encourage them to buy gift cards, except massages, body treatments, and facials (many establishments aren’t even permitted to perform them right now)?
Be aware that there are other things one can do with a gift card purchase, as many individuals are not currently receiving in-person spa services.
Fun offers with Gift Cards of Your Spa
Give the buyer a gift they may use themselves, add to another gift they already have, or give to someone else. When using a card or certificate, add a discounted item or service to your order. Create your own unique, fantastic ideas.
Serve Spa Gift Cards as Special as Other Services
As we mentioned above, some people are wary of giving gift cards as presents because they think they’re impersonal. When they are being promoted as impulsive purchases, and you don’t want them to feel like a large expenditure, placing them beside the cheap candy and gossip magazines at the grocery store pay register works.
The complete opposite of that is what you’re aiming for here. Gift cards in this situation should make both the buyer and the recipient feel considerate and kind. This is all about the wording and presentation.
When delivered as physical things, they should include elegant greeting cards and lovely packaging, such as boxes or bags with ribbons, and when purchased online, they should have carefully selected wording and a professional digital presentation.
Make Convenience to Avail
Tell your clients that you offer gift certificates that may be picked up, mailed, or printed via email, as well as cards and certificates that are available online, on mobile, and in-store.
Make your cards available in a variety of dollar amounts and let customers add their own value as well. Use a program that handles the grunt work for you and helps with gift card sales. This helps you save time and effort.
Motivate Members to Use Gift Cards & Vouchers
Although it may seem like free money, many spa gift cards are bought and never used, which limits your ability to develop relationships with new clients and encourage repeat business and may end up costing you in the long term.
Reach out and ask the buyer or receiver if they would want to use the card if you have their contact information on file and they haven’t after six weeks. Spas typically experience a quiet period during the first three months of the year. One strategy to combat this is to provide pre-purchased incentives during this period.
The fun spa gift cards and vouchers are a wonderful way for people to continue to celebrate themselves.
Social Media Promotion
Suppose you’re seeking how to advertise gift cards on social media. Social media can be used to advertise gift cards to customers and thereby boost gift card sales for your company. Social media is a gold mine. However, in this case, the true gold is people (customers/clients). There are more than 4 billion users of social media.
By advertising your gift cards and vouchers on social media sites like Instagram, Twitter, Facebook, and LinkedIn, you may reach a wider audience. By running paid advertisements, these platforms are more likely to assist you in improving your chances of success.
Engage Old & New Members Both
When you start offering gift cards, both your regular and new clients can express interest and spread the word about your Spa post to their networks. You may raise brand awareness in both methods, interact with your current clientele, and bring back any clients who have left.
You have various options for running the contest, including picking a random customer who shared one of your Facebook posts, picking a random customer who visited your spa this month, and picking lucky customers who recommend your spa to their friends and family.
These customers also deserve a spa day or a makeover. The gift cards give the recipients the freedom to decide how they wish to utilize the prize, whether by inviting a friend or selecting particular services.
Everyone’s favorite presents are always gift cards. So why not utilize them? Make use of gift cards to give your business the chance to boost sales and working capital. I hope you got the message we were trying to get through to you! Even so, if you have any questions or comments, please share them in the space below.
Do you plan to give your partner a relaxing week? Do you wish to take their stress away? If you are looking for some amazing gift cards for your family or friend, you are lucky! Meridian Spa has posted some amazing gift card offers. Check their website out before the offers expire!
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