In research interviews, the selection of the right questions or script is the most important part. It is because you need to use the right wording or the right tone to get the answers you need. Any wrong question might lead to an uncomfortable situation or make the respondents of the interview defensive. You need to select questions in a way that the respondents will have the full freedom to answer in their own ways while they keep their answers specific to your research topic. To resolve this issue below is the guide that you can read to understand what things you need to follow for the selection of scripts or questions for research interviews.
Types of Topics in Questions:
There are usually six types of questions in research interviews. You can ask questions related to:
To check the behaviour of a participant, you can ask him what he is doing or what he has done. This can help you better understand the participant you are interviewing.
Values or opinions:
You need to select the questions that can help you understand the view and opinions of your participants on your research topic.
You need to look for the feelings of your respondents. You need to look for the wording and body language of the respondents to understand what they are feeling.
You also need to pose questions that can help you get important facts on your research topic.
These questions will focus on understanding what people have smelled, tasted, heard, or touched.
Demographics or background:
You should ask some standard questions related to the background, such as education, age, etc.
It is important to note that the above form of questions can be asked in terms of future, present or past. If you face any sort of difficulty in selecting any of the above questions, you should look for Dissertation Help Online.
The sequence of questions or scripts:
Following is the sequence of questions you should follow for research interviews:
- The first thing you need to do for your research interview Is to get the respondents to read for the interview as soon as possible.
- Before you ask about controversial matters, such as questions related to feelings, you need to first get the general information facts on the topic. With the help of this approach, participants can engage easily in the research interviews.
- You should intersperse fact-based questions in the whole interview. This can help you avoid having a long list of boring questions, which can impact the engagement of respondents.
- You need to ask questions related to the present instead of asking a question related to the future or the past. It is usually easy for the respondents to answer about the present and then try to think about the future or the past.
- In the last, you can ask them to add any further information they like to add in their interviews.
The wording of questions or scripts:
Following are some suggestions that you need to keep in mind for the wording of your scripts and questions for the research interviews:
- The wording in the script must need to be open-ended. This means that participants must be able to answer these questions on their own terms.
- You need to make neutral questions in your interview. It is best that you do not use wordings that can influence the answers, such as using judgmental wording.
- It is important that you ask one question at a time.
- You should also worded the questions clearly. This means you need to include terms that are specific to your topic or the culture of the respondents
- You need to be careful while asking the why questions. It is because this type of question might lead to some cause-and-effect relation. It can make respondents o act defensive in a way that they need to justify their answers.
Using Open-Ended Questions:
In research interviews, you should avoid using no or yes questions. Instead, you need to use open-ended questions which can allow the respondents to easily share their feelings and experience properly. You must give them the freedom to express their opinions. Below is an example of open-ended questions:
Can you explain your feeling related to this product or service?
Go from unstructured to structured questions:
In research interviews, you should go from unstructured questions to structured questions. Unstructured questions can give freedom to the respondents to guide the conversations. In these questions, you let them focus on their thinking on the research topic. However, it is important to note that these questions can take the interviews longer but also give deep and rich insight into the topic.
After this, you should move to the structured question. These questions can force respondents to give more specific answers related to the research topic. You can repeat these questions in every interview, and you can later compare the results.
The probing question in research interviews can allow you to get deeper information on a question or clarification an answer. For instance, you can say, “Tell me more about this,” or “what do you mean by this?”
A General Last Question:
The last question in the research interviews must allow the respondents to share their opinions or thoughts on something that they want to talk about. You can carry the list of topics and questions throughout the interview and use these questions for reference. You can also digress from these questions if you want or when a new question or an idea comes into your mind. However, you need to make sure that you always return to the main list of questions to ensure that you have collected all the important data.
The above guide can help you understand the important points that you need to keep in mind while selecting an interview script or question. By following the above tips, you can try to get the best answers from the respondents for your research interviews.